Best practice

Exemplar profile page

Last updated: 19/8/2020

Table of contents

1. Best practice tips

You should bear in mind the following when adding profiles to arup.com:

  • Profiles are key content items on arup.com. Ultimately staff represent Arup's key resource and profiles are how we bring this to life online
  • Profiles should only ever be created for Arup staff. You must not create profiles for non-staff members
  • Profiles should always have as much information as possible. At a minimum, a profile should have:
    • Name
    • Picture
    • Job title
    • Contact details
    • A brief biography
    • Details of industry and service experience
  • Use the biography to bring the person's story to life and highlight their experience - ensure that your biography begins with a brief summary of the person's role(s) at Arup.
  • Don't forget to add related content - particularly projects - wherever possible. Highlighting projects in this way helps to bring a user's skills and experience to life

Guidance on creating a profile on Sitecore

2. Best practice profile

Below you will find an example of a best practice profile. Keep scrolling to see the complete profile or click on the button below to be guided through the profile.

I’m an Associate Director in Arup’s global Foresight + Research + Innovation team - and the Global Foresight Leader. I specialise in exploring and envisioning the future of the built environment.

Climate change, artificial intelligence, and smart materials are just some of the trends that will transform the future of our built environment. While it is relatively easy to identify these changes, it is much harder to assess how they will impact a specific context. This could be the design of a new workplace or a transport system in a major city. To understand implications and manage uncertainty we must challenge our own perception of what is ‘normal’, and what ‘normal’ will be in the future. We must apply principles that can adequately anticipate the design of structures, processes and experiences of tomorrow.

I work across all scales and sectors, including cities, buildings and spaces. I’m particularly interested in how trends in design will transform future human experiences and how people themselves will impact future design. I have worked on projects for Arup in Europe, UAE, Japan and Australia. 

See: Foresight and Innovation (http://www.driversofchange.com)
Follow (on Twitter): @josefhargrave

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